Zoom Passover Meets Snapchat Moses.
A Virtual Seder Drinking Game is Born.
With Passover 2020, the Covid-edition, looming, Laura Goodman and I decided to make Zoom Seders more enjoyable. We took a digital approach, creating a Snapchat Moses filter that works via Zoom and an Unofficial Virtual Seder Drinking Game. We partnered with One Table and they added both our Snapchat filter and the Drinking Game to their Virtual Seder guide. To make sure the world knew about Snapchat Moses, we rolled out a social media push on Instagram and Twitter.