Mastercard
& Android Pay
We shot YouTube pre-roll videos featuring our Internet-famous “cashiers” showing that tapping to pay with MasterCard not only benefits the user. We made sure to put our brand message in the first five unskippable seconds. Cut :30’s and long-form spots where our “cashiers” went nuts demonstrating their newly found free-time and paid off for loyal fans who watched all the way to the end. Our cashiers posted about the shoot on their popular social channels. People liked it.
Awards:
Silver Midas - Use of Medium/Social Media
The proof is in the pudding:
Video: Harley Morenstein is Food Truck Guy with More Time to Bacon