Mastercard
& Android Pay
We shot YouTube pre-roll videos featuring our Internet-famous “cashiers” showing that tapping to pay with MasterCard not only benefits the user. We made sure to put our brand message in the first five unskippable seconds. Cut :30’s and long-form spots where our “cashiers” went nuts demonstrating their newly found free-time and paid off for loyal fans who watched all the way to the end. Our cashiers posted about the shoot on their popular social channels. People liked it.
Silver Midas - Use of Medium/Social Media
The proof is in the pudding:
Video: Harley Morenstein is Food Truck Guy with More Time to Bacon