Target: Sports
Illustrated Swim

Every year, millions of women scour the pages of Sports Illustrated's Swimsuit Edition, shopping for a swimsuit. As a leading retailer in swimwear, we wanted to show off Target's swim line while elevating SI. To do this, we created the first ever Sports Illustrated mini-zine for Target.

We also shot a behind the scenes video and created a shoppable Pinterest page.

Additionally, SI featured a Target swimsuit in one of its editorials.