Target:
Sports
Illustrated Swim
Every year, millions of women scour the pages of Sports Illustrated's Swimsuit Edition, shopping for a swimsuit. As a leading retailer in swimwear, we wanted to show off Target's swim line while elevating SI. To do this, we created the first ever Sports Illustrated mini-zine for Target.
We also shot a behind the scenes video and created a shoppable Pinterest page.
Additionally, SI featured a Target swimsuit in one of its editorials.
Press: CNBC, ELLE