Spring Break Iceland

This is a 360 Spring Break campaign for Iceland that absolutely nobody asked for, but getting drunk under rainbows in a volcanic jacuzzi sounded like fun, so Peter Megler and I enlisted a few other freelance friends and made one anyway. It called on Spring Breakers to "Go Wilder" in one of the wildest places on Earth. Why? Because a lot of people in Iceland are related and could use an influx of sexy spring breakers to mix things up. It included a billboard in Grand Forks, North Dakota (which is colder than Iceland), a :60 spot, website, social campaign with an Icelandic comedian, a Bumble profile, plenty of press and a Change.org petition demanding a direct flight from ND to Iceland.

Muse by Clio
Grand Forks Herald
EIN Presswire
Valley News Live
Travel Between the Pages

Art by Quinn Lindgren, video by Christian Laniosz, VO by Alex May.