As part of the creative team behind the Chevy Sonic campaign, we thought it would be fun to throw a car off a building, out of a plane, off a platform, and off of a skate ramp. When we got tired of launching it into space we made a music video and an online game with it. Enjoy!
One Show Integrated gold pencil
one Show Silver: bungee live launch - online films & live webcast
one Show Bronze: ok go - branded content/music video
Cannes: Integrated bronze cyber lion
The First Car Launched by the Internet:
OK GO Sonic Music Video: