CarGurus

CarGurus didn't come to Vagrants wanting another celebrity endorsement. They wanted an athlete partnership that actually felt authentic - Drake Maye. He's magnetic right now, having his breakout moment, and it would've been easy to point a camera at him, hand him some lines about where to shop for a car, and call it done. That's the tried and true formula. But CarGurus wanted to buck that.

We went looking for the part of Drake's story a commercial usually leaves out. The one that talks about how our cars are more than just transportation, they’re where life is lived.

With A Drive in the Life, CarGurus and Vagrants built around a more human idea: let people see a side of Drake and Ann Michael they haven’t really seen yet. His hometown. His relationships. The places that shaped him. The moments and memories in and around cars where traditions are made and milestones are met.